<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[dpkom]]></title><description><![CDATA[dpkom]]></description><link>https://www.dpkom.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 03 Jun 2026 13:15:01 GMT</lastBuildDate><atom:link href="https://www.dpkom.com/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[If a brand needs too much explanation, it is not clear enough.]]></title><description><![CDATA[In innovation-driven sectors such as DentalMed or MedTech, the problem is usually not a lack of new solutions. It is a lack of clarity. Especially in complex markets, portfolios grow quickly: new features, new platforms, new digital processes, new markets. What often gets lost in the process is a clearly defined brand core. That is exactly what gives decision-makers orientation and answers the central question: What does this brand truly stand for — beyond features, functions, and claims?...]]></description><link>https://www.dpkom.com/en/post/wenn-man-eine-marke-erst-lange-erkl%C3%A4ren-muss-ist-sie-noch-nicht-klar-genug</link><guid isPermaLink="false">69dcb3e3b5397864e068a8e1</guid><pubDate>Mon, 13 Apr 2026 09:20:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/edf0e0_8e1b297907314ebab3d12ce658cc1ab6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>lea-krieger</dc:creator></item><item><title><![CDATA[Wenn man eine Marke erst lange erklären muss, ist sie noch nicht klar genug.]]></title><description><![CDATA[In innovationsgetriebenen Branchen wie DentalMed oder MedTech fehlt es meist nicht an neuen Lösungen. Es fehlt an Klarheit. Gerade in komplexen Märkten wachsen Portfolios schnell: neue Features, neue Plattformen, neue digitale Prozesse, neue Märkte. Was dabei leicht verloren geht, ist ein klar definierter Markenkern. Also genau das, was Entscheidern Orientierung gibt und die zentrale Frage beantwortet: Wofür steht diese Marke wirklich – jenseits von Features, Funktionen und Claims? Marken,...]]></description><link>https://www.dpkom.com/post/if-you-need-to-explain-everything-your-brand-is-not-clear-yet</link><guid isPermaLink="false">69c4f61660f0b8e1134d13a8</guid><pubDate>Thu, 26 Mar 2026 15:38:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30ca8e_6e828bd9eb5f4e5d8844bbbb728d240e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>lea-krieger</dc:creator></item></channel></rss>